As such, most composers and producers seem content to play with the nature of sound, and the statistics bear this out:
I covered some 140 bands in the Electronica genre. Of these 34 (24%) were not real artists (fan sites and the like). Incidentally, you could easily tell a fan site from a local artist even if you weren't familiar with the original, because fan sites always had better quality sounds and mastering than the locals. And this held true except for perhaps the very best of the artists.
Of the remaining artists, 90 turned out to be electronica artists. The remaining artists were really from other genres with electronica influences. Of those 90 artists, 68 (76%) were just having fun making songs and did not gig, appear on Radio/TV/Film and did not produce a CD of their work and mention it. There may be artists who have mix tapes or demo CDs for sale, but they did not mention it and weren't counted. A number of artists put their songs up and then lose interest; a fair number of myspace pages are untended a year after being updated.
In sharp contrast with the bluegrass groups I studied earlier, electronica artists are a shy bunch and only 13 (14%) actually have gigs and mention it. TV, Film, and Radio elude electronica artists, with only Didge Therepy and Amethyste (%2) making inroads on TV or Film. No Artist (0%) mentioned radio play of any kind. Perhaps it's because so few, only 16 (18%), get as far as making a CD. A mere 6 (7%) sell CDs AND Gig and mention it.
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