Music as Service: Jazz sells shoes
I recently went to a large shoe store and happily spent a good deal of time there searching every isle for the perfect shoe for me. Whilst on this rare journey, I couldn't help but notice the jazz music playing in the background. Jazz music is perfect for selling shoes because it's unrushed tempo and relaxing atmosphere encourages shoe shoppers like myself to stick around for a long time buying shoes.
When you make your music, it helps to know who is best served by it. Country music sells steak. Jazz sells elegant living - and shoes. Children's music sells birthday parties and day care centers. Dance music sells clubs. Acoustic and folk music sell drinks.
If you produce music and you don't know where to gig, consider the successful tour of this band: "Joe Hemp/Didge Therepy" (myspace link) based out of Portsmouth. The exotic sounds of this band may not sell shoes, but apparently, they they do sell herbal products, yoga, and new age living based on their tour info. Their sound is very unique. Check them out.
What does your music sell?
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